Robinson list
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A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]
Examples
[edit]| Country | Organization | Name | Excludes | Reference |
|---|---|---|---|---|
 Belgium | Belgian Association of Marketing | Robinson list | ||
 United Kingdom | Data & Marketing Association | Telephone Preference Service | Phone | |
| Mailing Preference Service (The MPS list) | ||||
 Canada | Canadian Radio-television and Telecommunications Commission | National Do Not Call List | Phone | |
| Canada Post | Consumers' Choice program | Mail (unaddressed) | ||
| Addressed advertising reduction | Mail (addressed) | |||
 Finland | Data & Marketing Association of Finland | Mailing and telephone preference services | Mail, Phone | |
 France |
| |||
 Italy | Fondazione Ugo Bordoni |
| ||
 Spain | Asociación Española de Economía Digital | Robinson list | ||
 Sweden | NIX-Telefon |
| Phone | |
 United States | Federal Trade Commission | National Do Not Call Registry | Phone | |
 Australia | Australian Communications and Media Authority | Do Not Call Register | Phone | |
 New Zealand | The Marketing Association | New Zealand Name Removal Service | Mail, Phone | |
 Singapore | Personal Data Protection Commission | Do Not Call Registry | Phone |
See also
[edit]References
[edit]- ^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
- ^ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
- ^ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
- ^ "Consumers' Choice program". Retrieved 2023-10-24.
- ^ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
- ^ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
- ^ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
- ^ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
- ^ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
- ^ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
- ^ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
- ^ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
- ^ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.
External links
[edit]- stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail
- USA.gov's reference for Telemarketing and Unwanted Mail
 | This article related to telephony is a stub. You can help Wikipedia by expanding it. |
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |
A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]
Examples
| Country | Organization | Name | Excludes | Reference |
|---|---|---|---|---|
.svg/1280px-Flag_of_Belgium_(civil).svg.png){kind=small} Belgium | Belgian Association of Marketing | Robinson list | [2] | |
 United Kingdom | Data & Marketing Association | Telephone Preference Service | Phone | |
| Mailing Preference Service (The MPS list) | [3] | |||
.svg/1280px-Flag_of_Canada_(Pantone).svg.png){kind=small} Canada | Canadian Radio-television and Telecommunications Commission | National Do Not Call List | Phone | |
| Canada Post | Consumers' Choice program | Mail (unaddressed) | [4] | |
| Addressed advertising reduction | Mail (addressed) | [5] | ||
 Finland | Data & Marketing Association of Finland | Mailing and telephone preference services | Mail, Phone | [6] |
 France |
| |||
 Italy | Fondazione Ugo Bordoni |
| [7] | |
 Spain | Asociación Española de Economía Digital | Robinson list | [8] | |
 Sweden | NIX-Telefon |
| Phone | [9] |
 United States | Federal Trade Commission | National Do Not Call Registry | Phone | |
.svg/1280px-Flag_of_Australia_(converted).svg.png){kind=small} Australia | Australian Communications and Media Authority | Do Not Call Register | Phone | |
 New Zealand | The Marketing Association | New Zealand Name Removal Service | Mail, Phone | [10][11][12] |
 Singapore | Personal Data Protection Commission | Do Not Call Registry | Phone | [13] |
See also
References
- ^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
- ^ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
- ^ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
- ^ "Consumers' Choice program". Retrieved 2023-10-24.
- ^ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
- ^ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
- ^ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
- ^ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
- ^ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
- ^ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
- ^ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
- ^ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
- ^ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.
External links
- stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail
- USA.gov's reference for Telemarketing and Unwanted Mail
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |