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National Geographic
March 2017 cover
March 2017 cover
EditorNathan Lump[1]
CategoriesGeography, history, nature, science, world culture
FrequencyMonthly
Total circulation
(2024)
1,980,103 (United States)[2]
FoundedJanuary 13, 1888; 137 years ago (1888-01-13)
First issueSeptember 22, 1888; 137 years ago (1888-09-22)
Company
CountryUnited States
Based inWashington, D.C., U.S.
LanguageEnglish and various other languages
Websitenationalgeographic.com/magazine/
ISSN0027-9358
OCLC643483454

National Geographic (formerly The National Geographic Magazine,[3] sometimes branded as Nat Geo)[4] is an American monthly magazine published by National Geographic Partners.[5] The magazine was founded in 1888 as a scholarly journal, nine months after the establishment of the society, but is now a popular magazine. In 1905, it began including pictures, a style for which it became well known. Its first color photos appeared in the 1910s. During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain. Later, the magazine became outspoken on environmental issues.

Until 2015, the magazine was completely owned and managed by the National Geographic Society. Since 2015, controlling interest has been held by National Geographic Partners. Topics of features generally concern geography, history, nature, science, and world culture. The magazine is well known for its distinctive appearance: a thick square-bound glossy format with a yellow rectangular border. Map supplements from National Geographic Maps are included with subscriptions, and it is available in a traditional printed edition and an interactive online edition.

As of 1995, the magazine was circulated worldwide in nearly forty local-language editions and had a global circulation of at least 6.5 million per month including 3.5 million within the U.S.,[6][7] down from about 12 million in the late 1980s. As of 2015, the magazine had won 25 National Magazine Awards.[8] In 2023, National Geographic laid off all staff writers and announced they would stop U.S. newsstand sales in the next year.[9][10][11] As of November 2024, its Instagram page has 280 million followers, the third most of any account not belonging to an individual celebrity.[12] The magazine's combined U.S. and international circulation as of June 30, 2024, was about 1.65 million, with its childrens magazines separately achieving a circulation of about 500,000.[13]

History

[edit]
Front cover from the first edition of The National Geographic Magazine, c. September 1888

The first issue of the National Geographic Magazine was published on September 22, 1888, eight months after the Society was founded. In the first issue, Gardiner Greene Hubbard writes,

The "National Geographic Society" has been organized to "increase and defuse geographic knowledge", and the publication of a Magazine has been determined upon as one means accomplishing these purposes.[14]

It was initially a scholarly journal sent to 165 charter members; in 2010, it reached the hands of 40 million people each month.[15] Starting with its January 1905 publication of several full-page pictures of Tibet in 1900–01, the magazine began to transition from being a text-oriented publication to featuring extensive pictorial content. By 1908 more than half of the magazine's pages were photographs. The June 1985 cover portrait of a 12-year-old Afghan girl Sharbat Gula, shot by photographer Steve McCurry, became one of the magazine's most recognizable images.[16]

National Geographic Kids, the children's version of the magazine, was launched in 1975 under the name National Geographic World.

At its peak in the late 1980s, the magazine had 12 million subscribers in the United States, and millions more outside of the U.S.[17]

In the late 1990s, the magazine began publishing The Complete National Geographic, an electronic collection of every past issue of the magazine. It was then sued over copyright of the magazine as a collective work in Greenberg v. National Geographic and other cases, and temporarily withdrew the compilation. The magazine eventually prevailed in the dispute, and in July 2009 resumed publishing all past issues through December 2008. More recent issues were later added to the collection; the archive and electronic edition of the magazine are available online to the magazine's subscribers.[18]

In September 2015, the National Geographic Society moved the magazine to a new owner, National Geographic Partners, giving 21st Century Fox a 73% controlling interest[19] in exchange for $725 million. In December 2017, a deal was announced for Disney to acquire 21st Century Fox, including the controlling interest in National Geographic Partners.[20] The acquisition was completed in March 2019.[21] NG Media publishing unit was operationally transferred into Disney Publishing Worldwide.[22]

In September 2022, the magazine laid off six of its top editors.[23] In June 2023, the magazine laid off all of its staff writers, shifting to an entirely freelance-based writing model, and announced that beginning in 2024 it would no longer offer newsstand purchases.[17]

Administration

[edit]

Editors-in-chief

[edit]

The magazine had a single "editor" from 1888 to 1920. From 1920 to 1967, the chief editorship was held by the president of the National Geographic Society. Since 1967, the magazine has been overseen by its own "editor" and/or "editor-in-chief". The list of editors-in-chief includes three generations of the Grosvenor family between 1903 and 1980.[24]

  • Gilbert Hovey Grosvenor (1875–1966): (Editor-in-Chief: February 1903– January 1920; Managing Editor: September 1900 – February 1903; Assistant Editor: May 1899 – September 1900)
  • John Oliver La Gorce (1879–1959): (May 1954 – January 1957) (president of the society at the same time)
  • Melville Bell Grosvenor (1901–1982): (January 1957 – August 1967) (president of the society at the same time) (thereafter editor-in-chief to 1977)
  • Frederick Vosburgh (1905–2005): (August 1967 – October 1970)
  • Gilbert Melville Grosvenor (born 1931): (October 1970 – July 1980) (then became president of the society)
  • Wilbur E. Garrett: (July 1980 – April 1990)
  • William Graves: (April 1990 – December 1994)
  • William L. Allen: (January 1995 – January 2005)
  • Chris Johns: (January 2005 – April 2014) (first "editor-in-chief" since MBG)
  • Susan Goldberg: (April 2014 – April 2022)[1][25][26]
  • Nathan Lump: (May 2022 – present)[27]

Articles

[edit]
The first issue of The National Geographic Magazine featuring the oak leaf perimeter and yellow border. c. February 1910

During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain. The magazine printed articles on Berlin, de-occupied Austria, the Soviet Union, and Communist China that deliberately downplayed politics to focus on culture. In its coverage of the Space Race, National Geographic focused on the scientific achievement while largely avoiding reference to the race's connection to nuclear arms buildup. There were also many articles in the 1930s, 1940s and 1950s about the individual states and their resources, along with supplementary maps of each state. Many of these articles were written by longtime staff such as Frederick Simpich.[28]

After 21st Century Fox acquired controlling interest in the magazine, articles became outspoken on topics such as environmental issues, deforestation, chemical pollution, global warming, and endangered species. Series of articles were included focusing on the history and varied uses of specific products such as a single metal, gem, food crop, or agricultural product, or an archaeological discovery. Occasionally an entire month's issue would be devoted to a single country, past civilization, a natural resource whose future is endangered, or other themes. In recent decades, the National Geographic Society has unveiled other magazines with different focuses. Whereas the magazine featured lengthy expositions in the past, recent issues have included shorter articles.[29]

Photography

[edit]
Color photograph of the Taj Mahal. Source: The National Geographic Magazine, March 1921

In addition to being well known for articles about scenery, history, and the most distant corners of the world, the magazine has been recognized for its book-like quality and the high standard of its photography. It was during the tenure of Society President Alexander Graham Bell and editor Gilbert H. Grosvenor (GHG) that the significance of illustration was first emphasized, in spite of criticism from some of the Board of Managers who considered the many illustrations an indicator of an "unscientific" conception of geography. By 1910, photographs had become the magazine's trademark and Grosvenor was constantly on the search for "dynamical pictures" as Graham Bell called them, particularly those that provided a sense of motion in a still image. In 1915, GHG began building the group of staff photographers and providing them with advanced tools including the latest darkroom.[30]

The magazine began to feature some pages of color photography in the early 1930s, when this technology was still in its early development. During the mid-1930s, Luis Marden (1913–2003), a writer and photographer for National Geographic, convinced the magazine to allow its photographers to use the so-called "miniature" 35 mm Leica cameras loaded with Kodachrome film over bulkier cameras with heavy glass plates that required the use of tripods.[30] In 1959, the magazine started publishing small photographs on its covers, later becoming larger photographs. National Geographic photography quickly shifted to digital photography for both its printed magazine and its website. In subsequent years, the cover, while keeping its yellow border, shed its oak leaf trim and bare table of contents, to allow for a full-page photograph taken for one of the month's articles. Issues of National Geographic are often kept by subscribers for years and re-sold at thrift stores as collectibles. The standard for photography has remained high over the subsequent decades and the magazine is still illustrated with some of the highest-quality photojournalism in the world.[31] In 2006, National Geographic began an international photography competition, with more than eighteen countries participating.[32]

[edit]

Map supplements

[edit]

A map is the greatest of all epic poems. Its lines and colors show the realization of great dreams.

Supplementing the articles, the magazine sometimes provides maps of the regions visited.[34]National Geographic Maps (originally the Cartographic Division) became a division of the National Geographic Society in 1915. The first supplement map, which appeared in the May 1918 issue of the magazine, titled The Western Theatre of War, served as a reference for overseas military personnel and soldiers' families alike.[35] On some occasions, the Society's map archives have been used by the United States government in instances where its own cartographic resources were limited.[36] President Franklin D. Roosevelt's White House map room was filled with National Geographic maps. A National Geographic map of Europe is featured in the displays of the Winston Churchill museum in London showing Churchill's markings at the Yalta Conference where the Allied leaders divided post-war Europe.[37]

In 2001, National Geographic released an eight-CD-ROM set containing all its maps from 1888 to December 2000. Printed versions are also available from the National Geographic website.[38]

Language editions

[edit]

Active

[edit]

In April 1995, National Geographic began publishing in Japanese, its first local language edition.[39] The magazine is currently published in 29 local editions around the world.[40][28]

Eliza R. Scidmore was the first woman to photograph for The Magazine. Japanese people. 1914.
National Geographic English editions from 2015
Active language editions
LanguageCountryWebsiteEditor-in-chiefFirst issue
EnglishUnited Statesngm.comNathan Lump
October 1888
EnglishUnited Kingdomngm.com
January 2018
Arabicngalarabiya.comHussain AlMoosawi
October 2010
BulgarianBulgarianationalgeographic.bgTatiana Grigorova
November 2005
ChineseMainland Chinanationalgeographic.com.cnTianrang Mai
July 2007
ChineseTaiwanngtaiwan.comYungshih Lee
January 2001
Czechnational-geographic.czTomáš Tureček
October 2002
Dutchnationalgeographic.nlRobbert Vermue
October 2000
Frenchnationalgeographic.frFrédéric Vallois
October 1999
GeorgianGeorgianationalgeographic.geKetevan Chumburidze
October 2012
Germannationalgeographic.deWerner Siefer
October 1999
HungarianHungaryng.huTamás Vitray
March 2003
HebrewIsraelnationalgeographic.co.ilMirit Friedman
June 1998
IndonesianIndonesianationalgeographic.grid.idDidi Kaspi Kasim
April 2005
ItalianItalynationalgeographic.itMarco Cattaneo
February 1998
JapaneseJapannationalgeographic.jpShigeo Otsuka
April 1995
KazakhKazakhstannationalgeographic.kzYerkin Zhakipov
February 2016
KoreanSouth Koreanationalgeographic.co.krJunemo Kim
January 2000
LithuanianLithuanianationalgeographic.ltFrederikas Jansonas
October 2009
PolishPolandnationalgeographic.plŁukasz Załuski
October 1999
PortuguesePortugalnationalgeographic.ptGonçalo Pereira
April 2001
SloveneSlovenianationalgeographic.siMarija Javornik
April 2006
SpanishLatin Americanationalgeographicla.comRobero Morani
November 1997
SpanishMexicongenespanol.comAlicia Guzmán
May 2018
SpanishSpainnationalgeographic.com.esGonçalo Pereira
October 1997
ThaiThailandngthai.comKowit Phadungruangkij
August 2001

Discontinued

[edit]

The following local-language editions have been discontinued.[28]

Discontinued language editions
LanguageCountryWebsiteFirst issueLast issue#
MongolianMongolianationalgeographic.mn
October 2012
June 2014
21
GreekGreecenationalgeographic.gr
October 1998
December 2014
194
UkrainianUkraine
  • April 2013
  • January 2015
57
AzerbaijaniAzerbaijannationalgeographic.az
September 2014
December 2015
16
LatvianLatvianationalgeographic.lv
October 2012
March 2016
42
FarsiIranwww.ngmfarsi.com
  • November 2012
  • September 2017
  • February 2018
  • June 2017
  • December 2017
  • September 2018
69
PortugueseBrazilnationalgeographicbrasil.com
May 2000
November 2019
235
DanishDenmarknatgeo.dk
September 2000
December 2020
267
NorwegianNorwaynatgeo.no
September 2000
December 2020
267
SwedishSwedennatgeo.se
September 2000
December 2020
267
FinnishFinlandnatgeo.fi
January 2001
December 2020
263
Romanian[41]Romanianatgeo.ro
May 2003
December 2021
224
EstonianEstonianationalgeographic.ee Archived March 15, 2022, at the Wayback Machine
October 2011
December 2021
123
EnglishIndia
August 2013
December 2021
105
RussianRussianat-geo.ru Archived October 23, 2017, at the Wayback Machine
October 2003
April 2022
259
TurkishTurkeynationalgeographic.com.tr
May 2001
June 2022
254
CroatianCroatianationalgeographic.com.hr
November 2003
January 2023
230
SerbianSerbianationalgeographic.rs/
November 2006
December 2023
206

In association with Trends Publications in Beijing and IDG Asia, National Geographic has been authorized for "copyright cooperation" in China to publish the yellow-border magazine, which launched with the July 2007 issue of the magazine with an event in Beijing on July 10, 2007, and another event on December 6, 2007, in Beijing also celebrating the 29th anniversary of normalization of U.S.–China relations featuring former President Jimmy Carter. The mainland China version is one of the two local-language editions that bump the National Geographic logo off its header in favor of a local-language logo; the other one is the Persian version published under the name Gita Nama.[42]

Following the Russian invasion of Ukraine, the Russian version of National Geographic was discontinued effective April 2022. Its publication team then launched the Russian Traveler, which is not associated with the National Geographic brand.[43][44]

Distribution

[edit]

In the United States, National Geographic is available only to subscribers beginning with the January 2024 issue. For the first 110 years of the magazine's existence, membership in the National Geographic Society was the only way to receive it.[45] Newsstand sales, which began in 1998, ceased in 2023, following a year of layoffs and a shift in focus to digital formats amid the decline of the print media industry.[46][47]

Worldwide editions are sold on newsstands in addition to regular subscriptions. In several countries, such as Hungary, Slovenia, Croatia, Turkey and Ukraine, National Geographic paved the way for a subscription model in addition to traditional newsstand sales.

In Mexico, National Geographic en Español magazine stopped its printing with the February 2025 issue.

Awards

[edit]

On May 1, 2008, National Geographic won three National Magazine Awards—an award solely for its written content—in the reporting category for an article by Peter Hessler on the Chinese economy; an award in the photojournalism category for work by John Stanmeyer on malaria in the Third World; and a prestigious award for general excellence.[48]

Between 1980 and 2011, the magazine has won a total of 24 National Magazine Awards.[49]

In May 2006, 2007, and 2011, National Geographic magazine won the American Society of Magazine Editors' General Excellence Award in the over two million circulation category. In 2010, National Geographic Magazine received the top ASME awards for photojournalism and essay. In 2011, National Geographic Magazine received the top-award from ASME – the Magazine of the Year Award.

In April 2014, National Geographic received the National Magazine Award ("Ellie") for best tablet edition for its multimedia presentation of Robert Draper's story "The Last Chase", about the final days of a tornado researcher who was killed in the line of duty.[50]

In February 2017, National Geographic received the National Magazine Award ("Ellie") for best website.[51] National Geographic won the 2020 Webby Award for News & Magazines in the category Apps, Mobile & Voice.[52] National Geographic won the 2020 Webby Award and Webby People's Voice Award for Magazine in the category Web.[52]

Controversies

[edit]

On the magazine's February 1982 cover, the pyramids of Giza were altered, resulting in the first major scandal of the digital photography age and contributing to photography's "waning credibility".[53]

The cover of the October 1988 issue featured a photo of an ivory bust of a male, whose authenticity, particularly the alleged ice age provenance, has been questioned.[54]

In 1999, the magazine was embroiled in the Archaeoraptor scandal, in which it purported to have a fossil linking birds to dinosaurs. The fossil was a forgery.[55]

In 2010, the magazine's Your Shot competition was awarded to American filmmaker and photographer William Lascelles for a photograph presented as a portrait of a dog with fighter jets flying over its shoulder. Lascelles had in reality created the image using photo editing software.[56]

After the annexation of Crimea by the Russian Federation in 2014, National Geographic published maps with the Crimean peninsula marked as "contested", contrary to international norms.[57][58]

In March 2018, the editor of National Geographic, Susan Goldberg, said that historically the magazine's coverage of people around the world had been racist. Goldberg stated that the magazine ignored non-white Americans and showed different groups as exotic, thereby promoting racial clichés.[59]

List of National Geographic milestones

[edit]

This is a list of National Geographic milestones featuring turning points in the magazine's history including writing and photography assignments, design aspects, cartography and sponsored expeditions.[60][16][61]

Key
 Writing and photography Cartography Sponsored expeditions Design Social / other

Writing and photography

[edit]
Writing and photography
YearMilestoneNotesRef
 1888First publicationThe first issue of The National Geographic Magazinea was published in October 1888 for the cost of fifty cents (USD), with an introductory address by the President of the magazine, Gardiner G. Hubbard.
 1890First photograph of a natural sceneThe first photograph of a natural scene was that of Herald Island in the Arctic, photographed by Assistant Paymaster J. Q. Lovell (USN) aboard the USS Thetis in the July issue of 1890.
 1908PhotographyMore than half of the magazine's pages are photographs
 1914First color photographThe first color photograph to appear in the magazine (Autochrome) was in the July 1914 issue, that of a flower garden in Ghent, Belgium photographed by Paul G. Guillumette.
 1914First article written by a female authorThe first article written by a woman was published in the July 1914 issue by Eliza R. Scidmore, an account of Japan's youth titled Young Japan.
 1914First photograph by a womanThe first image photographed (only the second in color, the first being in the same issue) by a woman was in the July 1914 issue by Eliza R. Scidmore, that of a young Japanese boy gazing at a chicken and her newborn hatchlings.
 1926First natural photos underwaterThe first natural underwater photograph was published in the January 1927 issue depicting a Hogfish in the Florida Keys. The pictures were photographed by Charles Martin and W. H. Longley.e
 1930First natural-color Aerial photographsMelville Bell Grosvenor captures the first published natural-color aerial photographs. The photo was taken aboard a Detroit ZMC-2 U.S. Navy airship and featured the Statue of Liberty in New York City. The publication was in the September 1930 issue of the magazine.
 1938Use of 35mm filmThe first use of 35 mm film, produced by Kodak under the brand Kodachrome, was published in the April 1938 issue. The photographs were captured by Bob Moore, that of Austrian dancers and would be the preferred film stock for decades.
 1959First photo on the coverThe first photograph on the magazine cover was on the July 1959 issue, a depiction of the 49-star flag of the United States after Alaska's induction into the United States, taken by B. Anthony Stewart.
 19601,750,000 years old discoveryLouis and Mary Leakey report on the discovery of Zinjanthropus, a more than 1,750,000 years old man-like species in the Hominin family. Published in the September issue of the magazine.
 1970Stronger photojournalismAfter astronauts took one of the first color full-disk photos of Earth from space in 1968, Gordon Young wrote an article highlighting the state of pollution on the planet. The article was published in the December 1970 issue, photographed by James P. Blair and marked a shift away from attractive photos and towards photo-journalistically stronger images.
 1985Afghan GirlSteve McCurry took the photo that was featured on the June 1985 issue of the magazine, that of Afghan Girl, a twelve year old Afghan refugee in Pakistan named Sharbat Gula. She had green eyes and her picture would become the most recognized photo from National Geographic.
 1985RMS TitanicAfter the Titanic was found in the Atlantic Ocean by Robert Ballard, he wrote the cover story for the December 1985 issue of the magazine titled "How we found the Titanic", documenting his experience.
 2002Afghan Girl foundSeventeen years after her portrait appeared on the cover, Sharbat Gula, the Afghan Girl, was found at the age of twenty nine in the mountains of Afghanistan. Her name was not known until this time.
 2003First all digital photography in an articleThe first all-digital photography within an article was titled "The Future of Flying", published in the December 2003 issue by Michael Klesius and photographed by Joe McNally. The cover story showcased the F/A-22 Raptor.

Cartography

[edit]
Writing and photography
YearMilestoneNotesRef
 1889First photograph and first mapThe first photograph was in the second ever published issue, depicting a topographic relief map of Africa, in the April 1889 issue by Herbert G. Ogden.
 1889First fold out mapThe first fold-out map was published in the October 1889 issue depicting the Meadow Creek Mountains in Tennessee along the French Broad River to Asheville, North Carolina.
 1890First map of a hurricaneThe first map of a hurricane was a drawing published in the May 1890 issue. It was a depiction of the September 1888 Atlantic hurricanes.d
 1891First color mapThe first color map was a reproduction of South America by Dodd, Mead & Company, Publishers.
[edit]
Writing and photography
YearMilestoneNotesRef
 1890First sponsored scientific expeditionThe first sponsored scientific expedition started in 1890 and was published in the July 1902 issue. The expedition was led by Geologist Dr. Israel Russell who surveyed and mapped the Mount Saint Elias region in North America. During the voyage, Canada's highest peak, Mount Logan was discovered.
 1909Robert E. Peary discovers the North PoleIn a society sponsored expedition to the North Pole, explorer Robert E. Peary was the first to discover the region on April 6, 1909. The article featured accolades that were received and published in the January 1910 issue of the magazine.
 1929First flight to the South PoleThe first flight to the South Pole was a National Geographic Societyg sponsored expedition. On November 29, 1929 Richard E. Byrd flew over the South Pole photographing more than 60,000 square miles of Antarctica from the air, which was featured in the August 1930 issue of the magazine.
 1952First publication by underwater pioneer Jacques CousteauThe magazine publishes first of many undersea articles by Jacques-Yves Cousteau. The name of the article was called "Fish Men Explore a New World Underwater" and was published in the October issue of 1952.
 1961Jane Goodall's research on ChimpanzeesJane Goodall starts her expedition and research on chimpanzees in Tanzania, Africa's Gombe Stream Park using funds from National Geographic.g Her findings were published throughout the later half of the 20th century.
 1963First Americans conquer Mt. EverestIn a National Geographic Society supported expeditiong mountaineer Jim Whittaker, was the first American to conquer Mount Everest
 1967Dian Fossey studies gorillasDian Fossey begins a long-term Society-funded study of mountain gorillas in Rwanda, Africa.
 1978Koko the gorilla learns sign-languageSign-language skills of Koko the gorilla, following six years of National Geographic Society-funded training by Francine Patterson, was reported in the October 1978 issue of the magazine.
 2012James Cameron and the Mariana TrenchJames Cameron, becomes first person to dive solo to the Mariana Trench in the Deepsea Challenger, a joint scientific expedition to conduct deep-ocean research.

Design

[edit]
Writing and photography
YearMilestoneNotesRef
 1896Monthly magazine and design changeIn January 1896 the magazine started featuring titles of articles on the front cover and began publishing the magazine on a monthly basis.
 1910Front cover design changeIn the February 1910 issue, the design of the front cover changed to a yellow oak leaf border illustration featuring a yellow border; with the exception of a few background color and font changes, this would be the primary design through June 1959.
 1959Small images on the front coverIn the July 1959 issue, the magazine started including small photos on the front cover.
 1959Exclusion of the word "Magazine"In the December 1959 issue, the word "Magazine" was excluded from the title. In January and February 1960 the publication was called "The National Geographic". By March 1960 the magazine was simply titled National Geographic.
 1962Large images on the front coverIn the January 1962 issue, the magazine started including large photos, enveloping the entire cover.
 1979No more oak leaf on the coverThe September 1979 issue was the first time the magazine dropped the oak leaf border from the cover, making the yellow border more visibly noticeable.

Social/other

[edit]
Writing and photography
YearMilestoneNotesRef
 1941Efforts of WWIINational Geographic Society gives access of photographs, maps, and cartographic details to U.S. President Franklin D. Roosevelt to help with the war efforts of WWII.
 1945Efforts of Korean WarU.S. forces colonels Dean Rusk and Charles Bonesteel partitioned the Korean peninsula along the 38th parallel with a National Geographic map.[103]
 1962The Society's flag in space.John Glenn transports the National Geographic Society's flag on first U.S. orbital space flight aboard NASA's Mercury-Atlas 6.
 1969The Society's flag on the moonApollo 11 astronauts transport the National Geographic Society's flag to the moon.
 1996Website launchnationalgeographic.com is launched on the World Wide Web
 2018Racism acknowledgmentEditor-in-chief Susan Goldberg admitted publicly, "For decades, our coverage was racist. To rise above our past, we must acknowledge it".
 2023Discontinuance of newsstand salesIn June 2023 parent company Disney announced that it would be discontinuing sales of its publication on newsstands in the United States.

See also

[edit]

Notes

[edit]
a.^ The National Geographic Magazine was the publication's name until December 1959, after which it was simply called "National Geographic".[99]
b.^ Photograph not credited in the magazine, but is at the preceding reference[107]
c.^ Multiple articles, multiple authors
d.^ Uncredited image
e.^ Two photographers credited, it is not stated which one took the photo
f.^ Public Domain This article incorporates text from this source, which is in the public domain.
g.^ As well as other sponsors

References

[edit]
  1. ^ a b "Masthead: National Geographic Magazine". National Geographic. July 27, 2022. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  2. ^ "Alliance for Audited Media Snapshot Report – 12/31/2024". Alliance for Audited Media. December 31, 2024. Retrieved March 30, 2025.
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  10. ^ Clayton, Abené (June 29, 2023). "National Geographic reportedly lays off its last staff writers". The Guardian. ISSN 0261-3077. Retrieved July 10, 2023.
  11. ^ "My new National Geographic just arrived, which includes my latest feature—my 16th, and my last as a senior writer. NatGeo is laying off all of its staff writers. I've been so lucky. I got to work w/incredible journalists and tell important, global stories. It's been an honor". Twitter. Retrieved July 10, 2023.
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  14. ^ Hubbard, Gardiner G. (October 1888). "Announcement". The National Geographic Magazine. Vol. 1, no. 1. p. i.
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  17. ^ a b c Farhi, Paul (June 28, 2023). "National Geographic lays off its last remaining staff writers". The Washington Post. Archived from the original on June 28, 2023. Retrieved June 28, 2023.
  18. ^ "Greenberg v. National Geographic Enterprises Inc". American Psychological Association. Archived from the original on January 8, 2018. Retrieved June 2, 2023.
  19. ^ Parker, Laura (September 9, 2015). "National Geographic and 21st Century Fox Expand Media Partnership". Archived from the original on July 13, 2018. Retrieved September 9, 2015.
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Further reading

[edit]
  • Stephanie L. Hawkins, American Iconographic: "National Geographic," Global Culture, and the Visual Imagination, University of Virginia Press, 2010, 264 pages. A scholarly study of the magazine's rise as a cultural institution that uses the letters of its founders and its readers; argues that National Geographic encouraged readers to question Western values and identify with others. ISBN 978-0-8139-2966-8
  • Catherine A. Lutz and Jane L. Collins. Reading National Geographic. Chicago: The University of Chicago Press, 1993. A foundational work in the field of visual anthropology. In 1915, Gilbert Hovey Grosvenor announced seven principles which would guide National Geographic. These included a call for absolute accuracy and objective reporting of important issues. Nothing controversial or partisan would be included. The emphasis would be on the photographs themselves.
  • Robert M. Poole, Explorers House: National Geographic and the World it Made, 2004; reprint, Penguin Press, 2006. ISBN 978-0-14-303593-0
[edit]

    National Geographic
    March 2017 cover
    March 2017 cover
    EditorNathan Lump[1]
    CategoriesGeography, history, nature, science, world culture
    FrequencyMonthly
    Total circulation
    (2024)
    1,980,103 (United States)[2]
    FoundedJanuary 13, 1888; 137 years ago (1888-01-13)
    First issueSeptember 22, 1888; 137 years ago (1888-09-22)
    Company
    CountryUnited States
    Based inWashington, D.C., U.S.
    LanguageEnglish and various other languages
    Websitenationalgeographic.com/magazine/
    ISSN0027-9358
    OCLC643483454

    National Geographic (formerly The National Geographic Magazine,[3] sometimes branded as Nat Geo)[4] is an American monthly magazine published by National Geographic Partners.[5] The magazine was founded in 1888 as a scholarly journal, nine months after the establishment of the society, but is now a popular magazine. In 1905, it began including pictures, a style for which it became well known. Its first color photos appeared in the 1910s. During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain. Later, the magazine became outspoken on environmental issues.

    Until 2015, the magazine was completely owned and managed by the National Geographic Society. Since 2015, controlling interest has been held by National Geographic Partners. Topics of features generally concern geography, history, nature, science, and world culture. The magazine is well known for its distinctive appearance: a thick square-bound glossy format with a yellow rectangular border. Map supplements from National Geographic Maps are included with subscriptions, and it is available in a traditional printed edition and an interactive online edition.

    As of 1995, the magazine was circulated worldwide in nearly forty local-language editions and had a global circulation of at least 6.5 million per month including 3.5 million within the U.S.,[6][7] down from about 12 million in the late 1980s. As of 2015, the magazine had won 25 National Magazine Awards.[8] In 2023, National Geographic laid off all staff writers and announced they would stop U.S. newsstand sales in the next year.[9][10][11] As of November 2024, its Instagram page has 280 million followers, the third most of any account not belonging to an individual celebrity.[12] The magazine's combined U.S. and international circulation as of June 30, 2024, was about 1.65 million, with its childrens magazines separately achieving a circulation of about 500,000.[13]

    History

    Front cover from the first edition of The National Geographic Magazine, c. September 1888

    The first issue of the National Geographic Magazine was published on September 22, 1888, eight months after the Society was founded. In the first issue, Gardiner Greene Hubbard writes,

    The "National Geographic Society" has been organized to "increase and defuse geographic knowledge", and the publication of a Magazine has been determined upon as one means accomplishing these purposes.[14]

    It was initially a scholarly journal sent to 165 charter members; in 2010, it reached the hands of 40 million people each month.[15] Starting with its January 1905 publication of several full-page pictures of Tibet in 1900–01, the magazine began to transition from being a text-oriented publication to featuring extensive pictorial content. By 1908 more than half of the magazine's pages were photographs. The June 1985 cover portrait of a 12-year-old Afghan girl Sharbat Gula, shot by photographer Steve McCurry, became one of the magazine's most recognizable images.[16]

    National Geographic Kids, the children's version of the magazine, was launched in 1975 under the name National Geographic World.

    At its peak in the late 1980s, the magazine had 12 million subscribers in the United States, and millions more outside of the U.S.[17]

    In the late 1990s, the magazine began publishing The Complete National Geographic, an electronic collection of every past issue of the magazine. It was then sued over copyright of the magazine as a collective work in Greenberg v. National Geographic and other cases, and temporarily withdrew the compilation. The magazine eventually prevailed in the dispute, and in July 2009 resumed publishing all past issues through December 2008. More recent issues were later added to the collection; the archive and electronic edition of the magazine are available online to the magazine's subscribers.[18]

    In September 2015, the National Geographic Society moved the magazine to a new owner, National Geographic Partners, giving 21st Century Fox a 73% controlling interest[19] in exchange for $725 million. In December 2017, a deal was announced for Disney to acquire 21st Century Fox, including the controlling interest in National Geographic Partners.[20] The acquisition was completed in March 2019.[21] NG Media publishing unit was operationally transferred into Disney Publishing Worldwide.[22]

    In September 2022, the magazine laid off six of its top editors.[23] In June 2023, the magazine laid off all of its staff writers, shifting to an entirely freelance-based writing model, and announced that beginning in 2024 it would no longer offer newsstand purchases.[17]

    Administration

    Editors-in-chief

    The magazine had a single "editor" from 1888 to 1920. From 1920 to 1967, the chief editorship was held by the president of the National Geographic Society. Since 1967, the magazine has been overseen by its own "editor" and/or "editor-in-chief". The list of editors-in-chief includes three generations of the Grosvenor family between 1903 and 1980.[24]

    • Gilbert Hovey Grosvenor (1875–1966): (Editor-in-Chief: February 1903– January 1920; Managing Editor: September 1900 – February 1903; Assistant Editor: May 1899 – September 1900)
    • John Oliver La Gorce (1879–1959): (May 1954 – January 1957) (president of the society at the same time)
    • Melville Bell Grosvenor (1901–1982): (January 1957 – August 1967) (president of the society at the same time) (thereafter editor-in-chief to 1977)
    • Frederick Vosburgh (1905–2005): (August 1967 – October 1970)
    • Gilbert Melville Grosvenor (born 1931): (October 1970 – July 1980) (then became president of the society)
    • Wilbur E. Garrett: (July 1980 – April 1990)
    • William Graves: (April 1990 – December 1994)
    • William L. Allen: (January 1995 – January 2005)
    • Chris Johns: (January 2005 – April 2014) (first "editor-in-chief" since MBG)
    • Susan Goldberg: (April 2014 – April 2022)[1][25][26]
    • Nathan Lump: (May 2022 – present)[27]

    Articles

    The first issue of The National Geographic Magazine featuring the oak leaf perimeter and yellow border. c. February 1910

    During the Cold War, the magazine committed itself to present a balanced view of the physical and human geography of countries beyond the Iron Curtain. The magazine printed articles on Berlin, de-occupied Austria, the Soviet Union, and Communist China that deliberately downplayed politics to focus on culture. In its coverage of the Space Race, National Geographic focused on the scientific achievement while largely avoiding reference to the race's connection to nuclear arms buildup. There were also many articles in the 1930s, 1940s and 1950s about the individual states and their resources, along with supplementary maps of each state. Many of these articles were written by longtime staff such as Frederick Simpich.[28]

    After 21st Century Fox acquired controlling interest in the magazine, articles became outspoken on topics such as environmental issues, deforestation, chemical pollution, global warming, and endangered species. Series of articles were included focusing on the history and varied uses of specific products such as a single metal, gem, food crop, or agricultural product, or an archaeological discovery. Occasionally an entire month's issue would be devoted to a single country, past civilization, a natural resource whose future is endangered, or other themes. In recent decades, the National Geographic Society has unveiled other magazines with different focuses. Whereas the magazine featured lengthy expositions in the past, recent issues have included shorter articles.[29]

    Photography

    Color photograph of the Taj Mahal. Source: The National Geographic Magazine, March 1921

    In addition to being well known for articles about scenery, history, and the most distant corners of the world, the magazine has been recognized for its book-like quality and the high standard of its photography. It was during the tenure of Society President Alexander Graham Bell and editor Gilbert H. Grosvenor (GHG) that the significance of illustration was first emphasized, in spite of criticism from some of the Board of Managers who considered the many illustrations an indicator of an "unscientific" conception of geography. By 1910, photographs had become the magazine's trademark and Grosvenor was constantly on the search for "dynamical pictures" as Graham Bell called them, particularly those that provided a sense of motion in a still image. In 1915, GHG began building the group of staff photographers and providing them with advanced tools including the latest darkroom.[30]

    The magazine began to feature some pages of color photography in the early 1930s, when this technology was still in its early development. During the mid-1930s, Luis Marden (1913–2003), a writer and photographer for National Geographic, convinced the magazine to allow its photographers to use the so-called "miniature" 35 mm Leica cameras loaded with Kodachrome film over bulkier cameras with heavy glass plates that required the use of tripods.[30] In 1959, the magazine started publishing small photographs on its covers, later becoming larger photographs. National Geographic photography quickly shifted to digital photography for both its printed magazine and its website. In subsequent years, the cover, while keeping its yellow border, shed its oak leaf trim and bare table of contents, to allow for a full-page photograph taken for one of the month's articles. Issues of National Geographic are often kept by subscribers for years and re-sold at thrift stores as collectibles. The standard for photography has remained high over the subsequent decades and the magazine is still illustrated with some of the highest-quality photojournalism in the world.[31] In 2006, National Geographic began an international photography competition, with more than eighteen countries participating.[32]

    Map supplements

    A map is the greatest of all epic poems. Its lines and colors show the realization of great dreams.

    Supplementing the articles, the magazine sometimes provides maps of the regions visited.[34]National Geographic Maps (originally the Cartographic Division) became a division of the National Geographic Society in 1915. The first supplement map, which appeared in the May 1918 issue of the magazine, titled The Western Theatre of War, served as a reference for overseas military personnel and soldiers' families alike.[35] On some occasions, the Society's map archives have been used by the United States government in instances where its own cartographic resources were limited.[36] President Franklin D. Roosevelt's White House map room was filled with National Geographic maps. A National Geographic map of Europe is featured in the displays of the Winston Churchill museum in London showing Churchill's markings at the Yalta Conference where the Allied leaders divided post-war Europe.[37]

    In 2001, National Geographic released an eight-CD-ROM set containing all its maps from 1888 to December 2000. Printed versions are also available from the National Geographic website.[38]

    Language editions

    Active

    In April 1995, National Geographic began publishing in Japanese, its first local language edition.[39] The magazine is currently published in 29 local editions around the world.[40][28]

    Eliza R. Scidmore was the first woman to photograph for The Magazine. Japanese people. 1914.
    National Geographic English editions from 2015
    Active language editions
    LanguageCountryWebsiteEditor-in-chiefFirst issue
    EnglishUnited Statesngm.comNathan Lump
    October 1888
    EnglishUnited Kingdomngm.com
    January 2018
    Arabicngalarabiya.comHussain AlMoosawi
    October 2010
    BulgarianBulgarianationalgeographic.bgTatiana Grigorova
    November 2005
    ChineseMainland Chinanationalgeographic.com.cnTianrang Mai
    July 2007
    ChineseTaiwanngtaiwan.comYungshih Lee
    January 2001
    Czechnational-geographic.czTomáš Tureček
    October 2002
    Dutchnationalgeographic.nlRobbert Vermue
    October 2000
    Frenchnationalgeographic.frFrédéric Vallois
    October 1999
    GeorgianGeorgianationalgeographic.geKetevan Chumburidze
    October 2012
    Germannationalgeographic.deWerner Siefer
    October 1999
    HungarianHungaryng.huTamás Vitray
    March 2003
    HebrewIsraelnationalgeographic.co.ilMirit Friedman
    June 1998
    IndonesianIndonesianationalgeographic.grid.idDidi Kaspi Kasim
    April 2005
    ItalianItalynationalgeographic.itMarco Cattaneo
    February 1998
    JapaneseJapannationalgeographic.jpShigeo Otsuka
    April 1995
    KazakhKazakhstannationalgeographic.kzYerkin Zhakipov
    February 2016
    KoreanSouth Koreanationalgeographic.co.krJunemo Kim
    January 2000
    LithuanianLithuanianationalgeographic.ltFrederikas Jansonas
    October 2009
    PolishPolandnationalgeographic.plŁukasz Załuski
    October 1999
    PortuguesePortugalnationalgeographic.ptGonçalo Pereira
    April 2001
    SloveneSlovenianationalgeographic.siMarija Javornik
    April 2006
    SpanishLatin Americanationalgeographicla.comRobero Morani
    November 1997
    SpanishMexicongenespanol.comAlicia Guzmán
    May 2018
    SpanishSpainnationalgeographic.com.esGonçalo Pereira
    October 1997
    ThaiThailandngthai.comKowit Phadungruangkij
    August 2001

    Discontinued

    The following local-language editions have been discontinued.[28]

    Discontinued language editions
    LanguageCountryWebsiteFirst issueLast issue#
    MongolianMongolianationalgeographic.mn
    October 2012
    June 2014
    21
    GreekGreecenationalgeographic.gr
    October 1998
    December 2014
    194
    UkrainianUkraine
    • April 2013
    • January 2015
    57
    AzerbaijaniAzerbaijannationalgeographic.az
    September 2014
    December 2015
    16
    LatvianLatvianationalgeographic.lv
    October 2012
    March 2016
    42
    FarsiIranwww.ngmfarsi.com
    • November 2012
    • September 2017
    • February 2018
    • June 2017
    • December 2017
    • September 2018
    69
    PortugueseBrazilnationalgeographicbrasil.com
    May 2000
    November 2019
    235
    DanishDenmarknatgeo.dk
    September 2000
    December 2020
    267
    NorwegianNorwaynatgeo.no
    September 2000
    December 2020
    267
    SwedishSwedennatgeo.se
    September 2000
    December 2020
    267
    FinnishFinlandnatgeo.fi
    January 2001
    December 2020
    263
    Romanian[41]Romanianatgeo.ro
    May 2003
    December 2021
    224
    EstonianEstonianationalgeographic.ee Archived March 15, 2022, at the Wayback Machine
    October 2011
    December 2021
    123
    EnglishIndia
    August 2013
    December 2021
    105
    RussianRussianat-geo.ru Archived October 23, 2017, at the Wayback Machine
    October 2003
    April 2022
    259
    TurkishTurkeynationalgeographic.com.tr
    May 2001
    June 2022
    254
    CroatianCroatianationalgeographic.com.hr
    November 2003
    January 2023
    230
    SerbianSerbianationalgeographic.rs/
    November 2006
    December 2023
    206

    In association with Trends Publications in Beijing and IDG Asia, National Geographic has been authorized for "copyright cooperation" in China to publish the yellow-border magazine, which launched with the July 2007 issue of the magazine with an event in Beijing on July 10, 2007, and another event on December 6, 2007, in Beijing also celebrating the 29th anniversary of normalization of U.S.–China relations featuring former President Jimmy Carter. The mainland China version is one of the two local-language editions that bump the National Geographic logo off its header in favor of a local-language logo; the other one is the Persian version published under the name Gita Nama.[42]

    Following the Russian invasion of Ukraine, the Russian version of National Geographic was discontinued effective April 2022. Its publication team then launched the Russian Traveler, which is not associated with the National Geographic brand.[43][44]

    Distribution

    In the United States, National Geographic is available only to subscribers beginning with the January 2024 issue. For the first 110 years of the magazine's existence, membership in the National Geographic Society was the only way to receive it.[45] Newsstand sales, which began in 1998, ceased in 2023, following a year of layoffs and a shift in focus to digital formats amid the decline of the print media industry.[46][47]

    Worldwide editions are sold on newsstands in addition to regular subscriptions. In several countries, such as Hungary, Slovenia, Croatia, Turkey and Ukraine, National Geographic paved the way for a subscription model in addition to traditional newsstand sales.

    In Mexico, National Geographic en Español magazine stopped its printing with the February 2025 issue.

    Awards

    On May 1, 2008, National Geographic won three National Magazine Awards—an award solely for its written content—in the reporting category for an article by Peter Hessler on the Chinese economy; an award in the photojournalism category for work by John Stanmeyer on malaria in the Third World; and a prestigious award for general excellence.[48]

    Between 1980 and 2011, the magazine has won a total of 24 National Magazine Awards.[49]

    In May 2006, 2007, and 2011, National Geographic magazine won the American Society of Magazine Editors' General Excellence Award in the over two million circulation category. In 2010, National Geographic Magazine received the top ASME awards for photojournalism and essay. In 2011, National Geographic Magazine received the top-award from ASME – the Magazine of the Year Award.

    In April 2014, National Geographic received the National Magazine Award ("Ellie") for best tablet edition for its multimedia presentation of Robert Draper's story "The Last Chase", about the final days of a tornado researcher who was killed in the line of duty.[50]

    In February 2017, National Geographic received the National Magazine Award ("Ellie") for best website.[51] National Geographic won the 2020 Webby Award for News & Magazines in the category Apps, Mobile & Voice.[52] National Geographic won the 2020 Webby Award and Webby People's Voice Award for Magazine in the category Web.[52]

    Controversies

    On the magazine's February 1982 cover, the pyramids of Giza were altered, resulting in the first major scandal of the digital photography age and contributing to photography's "waning credibility".[53]

    The cover of the October 1988 issue featured a photo of an ivory bust of a male, whose authenticity, particularly the alleged ice age provenance, has been questioned.[54]

    In 1999, the magazine was embroiled in the Archaeoraptor scandal, in which it purported to have a fossil linking birds to dinosaurs. The fossil was a forgery.[55]

    In 2010, the magazine's Your Shot competition was awarded to American filmmaker and photographer William Lascelles for a photograph presented as a portrait of a dog with fighter jets flying over its shoulder. Lascelles had in reality created the image using photo editing software.[56]

    After the annexation of Crimea by the Russian Federation in 2014, National Geographic published maps with the Crimean peninsula marked as "contested", contrary to international norms.[57][58]

    In March 2018, the editor of National Geographic, Susan Goldberg, said that historically the magazine's coverage of people around the world had been racist. Goldberg stated that the magazine ignored non-white Americans and showed different groups as exotic, thereby promoting racial clichés.[59]

    List of National Geographic milestones

    This is a list of National Geographic milestones featuring turning points in the magazine's history including writing and photography assignments, design aspects, cartography and sponsored expeditions.[60][16][61]

    Key
     Writing and photography Cartography Sponsored expeditions Design Social / other

    Writing and photography

    Writing and photography
    YearMilestoneNotesRef
     1888First publicationThe first issue of The National Geographic Magazinea was published in October 1888 for the cost of fifty cents (USD), with an introductory address by the President of the magazine, Gardiner G. Hubbard.
    • [16]
    • [62]
     1890First photograph of a natural sceneThe first photograph of a natural scene was that of Herald Island in the Arctic, photographed by Assistant Paymaster J. Q. Lovell (USN) aboard the USS Thetis in the July issue of 1890.
    • [16]
    • [63]
     1908PhotographyMore than half of the magazine's pages are photographs
    [16]
     1914First color photographThe first color photograph to appear in the magazine (Autochrome) was in the July 1914 issue, that of a flower garden in Ghent, Belgium photographed by Paul G. Guillumette.
    • [16]
    • [64]
     1914First article written by a female authorThe first article written by a woman was published in the July 1914 issue by Eliza R. Scidmore, an account of Japan's youth titled Young Japan.
    • [16]
    • [65]: 36 
     1914First photograph by a womanThe first image photographed (only the second in color, the first being in the same issue) by a woman was in the July 1914 issue by Eliza R. Scidmore, that of a young Japanese boy gazing at a chicken and her newborn hatchlings.
    • [16]
    • [65]: 54 
     1926First natural photos underwaterThe first natural underwater photograph was published in the January 1927 issue depicting a Hogfish in the Florida Keys. The pictures were photographed by Charles Martin and W. H. Longley.e
    • [61]
    • [66]
     1930First natural-color Aerial photographsMelville Bell Grosvenor captures the first published natural-color aerial photographs. The photo was taken aboard a Detroit ZMC-2 U.S. Navy airship and featured the Statue of Liberty in New York City. The publication was in the September 1930 issue of the magazine.
    • [61]
    • [67]
     1938Use of 35mm filmThe first use of 35 mm film, produced by Kodak under the brand Kodachrome, was published in the April 1938 issue. The photographs were captured by Bob Moore, that of Austrian dancers and would be the preferred film stock for decades.
    • [16]
    • [68]
     1959First photo on the coverThe first photograph on the magazine cover was on the July 1959 issue, a depiction of the 49-star flag of the United States after Alaska's induction into the United States, taken by B. Anthony Stewart.
    • [16]
    • [69]
     19601,750,000 years old discoveryLouis and Mary Leakey report on the discovery of Zinjanthropus, a more than 1,750,000 years old man-like species in the Hominin family. Published in the September issue of the magazine.
    • [61]
    • [70]
     1970Stronger photojournalismAfter astronauts took one of the first color full-disk photos of Earth from space in 1968, Gordon Young wrote an article highlighting the state of pollution on the planet. The article was published in the December 1970 issue, photographed by James P. Blair and marked a shift away from attractive photos and towards photo-journalistically stronger images.
    • [16]
    • [71]
     1985Afghan GirlSteve McCurry took the photo that was featured on the June 1985 issue of the magazine, that of Afghan Girl, a twelve year old Afghan refugee in Pakistan named Sharbat Gula. She had green eyes and her picture would become the most recognized photo from National Geographic.
    • [72]
    • [73]
    • [74]
     1985RMS TitanicAfter the Titanic was found in the Atlantic Ocean by Robert Ballard, he wrote the cover story for the December 1985 issue of the magazine titled "How we found the Titanic", documenting his experience.
    • [61]
    • [72]
     2002Afghan Girl foundSeventeen years after her portrait appeared on the cover, Sharbat Gula, the Afghan Girl, was found at the age of twenty nine in the mountains of Afghanistan. Her name was not known until this time.
    • [72]
    • [75]
     2003First all digital photography in an articleThe first all-digital photography within an article was titled "The Future of Flying", published in the December 2003 issue by Michael Klesius and photographed by Joe McNally. The cover story showcased the F/A-22 Raptor.
    • [76]
    • [77]

    Cartography

    Writing and photography
    YearMilestoneNotesRef
     1889First photograph and first mapThe first photograph was in the second ever published issue, depicting a topographic relief map of Africa, in the April 1889 issue by Herbert G. Ogden.
    • [16]
    • [78]
     1889First fold out mapThe first fold-out map was published in the October 1889 issue depicting the Meadow Creek Mountains in Tennessee along the French Broad River to Asheville, North Carolina.
    • [79]
    • [80]
     1890First map of a hurricaneThe first map of a hurricane was a drawing published in the May 1890 issue. It was a depiction of the September 1888 Atlantic hurricanes.d
    • [81]
    • [82]
     1891First color mapThe first color map was a reproduction of South America by Dodd, Mead & Company, Publishers.
    • [83]
    • [33]
    Writing and photography
    YearMilestoneNotesRef
     1890First sponsored scientific expeditionThe first sponsored scientific expedition started in 1890 and was published in the July 1902 issue. The expedition was led by Geologist Dr. Israel Russell who surveyed and mapped the Mount Saint Elias region in North America. During the voyage, Canada's highest peak, Mount Logan was discovered.
    • [84]
    • [61]
    • [85]
     1909Robert E. Peary discovers the North PoleIn a society sponsored expedition to the North Pole, explorer Robert E. Peary was the first to discover the region on April 6, 1909. The article featured accolades that were received and published in the January 1910 issue of the magazine.
    • [61]
    • [86]
     1929First flight to the South PoleThe first flight to the South Pole was a National Geographic Societyg sponsored expedition. On November 29, 1929 Richard E. Byrd flew over the South Pole photographing more than 60,000 square miles of Antarctica from the air, which was featured in the August 1930 issue of the magazine.
    • [61]
    • [87]
    • [88]
     1952First publication by underwater pioneer Jacques CousteauThe magazine publishes first of many undersea articles by Jacques-Yves Cousteau. The name of the article was called "Fish Men Explore a New World Underwater" and was published in the October issue of 1952.
    • [61]
    • [89]
     1961Jane Goodall's research on ChimpanzeesJane Goodall starts her expedition and research on chimpanzees in Tanzania, Africa's Gombe Stream Park using funds from National Geographic.g Her findings were published throughout the later half of the 20th century.
    • [61]
    • [90]
     1963First Americans conquer Mt. EverestIn a National Geographic Society supported expeditiong mountaineer Jim Whittaker, was the first American to conquer Mount Everest
    • [61]
    • [72]
    • [91]
     1967Dian Fossey studies gorillasDian Fossey begins a long-term Society-funded study of mountain gorillas in Rwanda, Africa.
    • [61]
    • [72]
    • [92]
     1978Koko the gorilla learns sign-languageSign-language skills of Koko the gorilla, following six years of National Geographic Society-funded training by Francine Patterson, was reported in the October 1978 issue of the magazine.
    • [61]
    • [93]
     2012James Cameron and the Mariana TrenchJames Cameron, becomes first person to dive solo to the Mariana Trench in the Deepsea Challenger, a joint scientific expedition to conduct deep-ocean research.
    • [72]
    • [61]

    Design

    Writing and photography
    YearMilestoneNotesRef
     1896Monthly magazine and design changeIn January 1896 the magazine started featuring titles of articles on the front cover and began publishing the magazine on a monthly basis.
    • [94]
    • [95]
     1910Front cover design changeIn the February 1910 issue, the design of the front cover changed to a yellow oak leaf border illustration featuring a yellow border; with the exception of a few background color and font changes, this would be the primary design through June 1959.
    • [96]
    • [97]
     1959Small images on the front coverIn the July 1959 issue, the magazine started including small photos on the front cover.
    • [16]
    • [69]
     1959Exclusion of the word "Magazine"In the December 1959 issue, the word "Magazine" was excluded from the title. In January and February 1960 the publication was called "The National Geographic". By March 1960 the magazine was simply titled National Geographic.
    • [98]
    • [99]
     1962Large images on the front coverIn the January 1962 issue, the magazine started including large photos, enveloping the entire cover.
    • [100]
     1979No more oak leaf on the coverThe September 1979 issue was the first time the magazine dropped the oak leaf border from the cover, making the yellow border more visibly noticeable.
    • [101]

    Social/other

    Writing and photography
    YearMilestoneNotesRef
     1941Efforts of WWIINational Geographic Society gives access of photographs, maps, and cartographic details to U.S. President Franklin D. Roosevelt to help with the war efforts of WWII.
    • [61]
    • [102]
     1945Efforts of Korean WarU.S. forces colonels Dean Rusk and Charles Bonesteel partitioned the Korean peninsula along the 38th parallel with a National Geographic map.[103]
     1962The Society's flag in space.John Glenn transports the National Geographic Society's flag on first U.S. orbital space flight aboard NASA's Mercury-Atlas 6.
    • [61]
    • [104]
     1969The Society's flag on the moonApollo 11 astronauts transport the National Geographic Society's flag to the moon.
    • [61]
    • [72]
     1996Website launchnationalgeographic.com is launched on the World Wide Web
    • [72]
     2018Racism acknowledgmentEditor-in-chief Susan Goldberg admitted publicly, "For decades, our coverage was racist. To rise above our past, we must acknowledge it".
    • [105]
    • [106]
     2023Discontinuance of newsstand salesIn June 2023 parent company Disney announced that it would be discontinuing sales of its publication on newsstands in the United States.
    • [17]

    See also

    Notes

    a.^ The National Geographic Magazine was the publication's name until December 1959, after which it was simply called "National Geographic".[99]
    b.^ Photograph not credited in the magazine, but is at the preceding reference[107]
    c.^ Multiple articles, multiple authors
    d.^ Uncredited image
    e.^ Two photographers credited, it is not stated which one took the photo
    f.^ Public Domain This article incorporates text from this source, which is in the public domain.
    g.^ As well as other sponsors

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    Further reading

    • Stephanie L. Hawkins, American Iconographic: "National Geographic," Global Culture, and the Visual Imagination, University of Virginia Press, 2010, 264 pages. A scholarly study of the magazine's rise as a cultural institution that uses the letters of its founders and its readers; argues that National Geographic encouraged readers to question Western values and identify with others. ISBN 978-0-8139-2966-8
    • Catherine A. Lutz and Jane L. Collins. Reading National Geographic. Chicago: The University of Chicago Press, 1993. A foundational work in the field of visual anthropology. In 1915, Gilbert Hovey Grosvenor announced seven principles which would guide National Geographic. These included a call for absolute accuracy and objective reporting of important issues. Nothing controversial or partisan would be included. The emphasis would be on the photographs themselves.
    • Robert M. Poole, Explorers House: National Geographic and the World it Made, 2004; reprint, Penguin Press, 2006. ISBN 978-0-14-303593-0
    • Official website
    • All the magazine's covers published since 1888 until the year 2000
    • Archived National Geographic magazines on the Internet Archive
    • National Geographic Magazine public domain audiobook at LibriVox
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